BRAND MARKETING
Being in the business of brands, our thoughts run-around brands and brand marketing, from strategy to tactics, from a product concept to customer trust our thoughts communicate each step.
From strategy to Tactics: end-to-end marketing planning
- Estimate market size
- Evaluate potential growth
- Study macro environment
- Confirm strategic fit
- Develop business case
- Clarify target segment
- Develop deep insights
- Evaluate unmet needs
- Comfirm buying process
- Study economic viability
- Access competitors
- Create Price-value maps
- Develop SWOT
- Confirm business viability
- Study competitive trends
- Confirm offering
- Create launch strategy
- Develop 4P models
- Confirm branding
- Ensure retention rates
- Create success metrics
- Confirm assumptions
- Develop early-warning signals
- Clarify stop-tweak points
- Tie into business metrics
Idea holds that achieving objectives depend on knowing the needs of target markets and deliver the desired satisfaction better than competitors do. Instead of a product-centered "make and sell" philosophy, the brand marketing concept is customer-centered "sense and response" philosophy.
- Designing the product
- Creating Value
- Strategy
- Communicating Value
- Delivering the Value
- Value Proposition
- Customer Trust
