Sales, as is often quoted, is the fuel that keeps a business going. And the income derived from sales, is the prime source of money for the business. It is therefore, vitally important for a company that its sales remain buoyant. Which is why companies constantly track their primary & secondary distribution and retail sales' touchpoints.
Sales is the outcome of distribution and demand, and it needs to be, therefore, tracked and analyzed through a suite of metrics that relate to these fundamental components that drive the market.